The MLS is undefended. Its existence, its value proposition, and its utility are largely unknown to the real estate consumer. MLSs as a whole have little ownership stake in the technical distribution and attribution of real estate information on an … Read more...
Tag: portals
The broker-driven future of the MLS
- Brokers need to understand the new initiatives changing the way we work with MLSs.
- New tools can create efficiency and improved data storage and analytics for
Broker Public Portal: Angling for a new face
- Accuracy isn’t enough. BPP needs attractive tools and media content.
- BPP has valuable exclusive data that could be leveraged for exposure.
- Public relations will generate earned
Dumping IDX: Don’t burn our safety net
This article was originally published on Inman News:
We’re hearing more often from brokers that they want to go back to a more traditional way of doing business. Keep your listing leads. Close more sales in-house. Build a Broker … Read more...