This article was originally published on Inman News:
Video seems to be one of the most difficult mediums for real estate pros to master. While it’s probably also the most effective way to present unique, high-quality content online, the …
Tag: Technology
Gmail’s spam filter is killing your drip campaign
This article was originally published on Inman News:
Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s …
Google Authorship: Get your picture in search results and drive more traffic
This article was originally published on Inman News:
You’ve probably seen more and more pictures of writers showing up next to search results. Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search …
Diversify your real estate lead sources, or buckle up
This article was originally published on Inman News:
We talk a lot in our industry about the fastest path to real estate leads
Traditional methods of farming one’s sphere of influence and prospecting to increase that sphere are still …
SEO and March Madness: Simple steps to get your website in the ‘Big Dance’
This article was originally published on Inman News:
Every year, a few obscure college basketball teams burst onto the national media stage during March. These previously-unheralded teams can sometimes out shadow even the biggest basketball programs in the nation. …
The Real Syndication Battle: SEO. Are Brokers Giving Away Online “Real Estate”?
This article was originally published on Geek Estate Blog:
[Pre-emption of syndication flack: I syndicate. Most brokers do. Many value the additional exposure in the current situation. This isn’t a blanket condemnation of syndication. It’s merely an analysis of …
Open real estate agent data generates vast new liability for ‘pocket listing’ brokers and agents
This article was originally published on Inman News:
A new twist in the expanding market of pocket listings and private listing associations may start to cause real estate brokers to reconsider their positions on the practices. Scrutiny over “whisper …
Strategic website development: avoiding squeaky-wheel engineering
This article was originally published on Inman News:
Whether you’re building your first website or re-engineering one that’s been live for years, it can be difficult to have a clear vision. The cacophony of advice from consumers, industry associates, …